Items where Author is "Gastmann, J."
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Article
Gastmann, J. & Bastos, M. 
ORCID: 0000-0003-0480-1078 (2025).
Strategizing with Generative AI: Productivity Gains in Social Media Marketing.
Journal of Marketing Communications,
pp. 1-20.
doi: 10.1080/13527266.2025.2525913