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    Items where Author is "Liu, J. J."

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    Liu, J. J. ORCID: 0000-0002-6224-0216, Wakeman, S. W. & Norton, M. I. (2025). The egalitarian value of counterfeit goods: Purchasing counterfeit luxury goods to address income inequality. Journal of Consumer Psychology, 35(2), pp. 269-280. doi: 10.1002/jcpy.1431

    Liu, J. J. ORCID: 0000-0002-6224-0216, Dalton, A. N. & Mukhopadhyay, A. (2024). Favorite Possessions Protect Subjective Wellbeing under Income Inequality. Journal of Marketing Research, 61(4), pp. 700-717. doi: 10.1177/00222437221141053

    Liu, J. J. ORCID: 0000-0002-6224-0216 & Dalton, A. N. ORCID: 0000-0002-1529-4406 (2024). The inauthentic consumer: Consequences of self-inauthenticity for possession disposal. Journal of Business Research, 181, article number 114741. doi: 10.1016/j.jbusres.2024.114741

    Chen, W‐F. & Liu, J. J. ORCID: 0000-0002-6224-0216 (2023). When less is more: Understanding consumers' responses to minimalist appeals. Psychology & Marketing, 40(10), pp. 2151-2162. doi: 10.1002/mar.21869

    Liu, J. J. ORCID: 0000-0002-6224-0216, Mukhopadhyay, A. ORCID: 0000-0002-8737-0383 & Yeung, C. W-M. (2022). Psychological and behavioral responses to the declaration of COVID-19 as a pandemic: A comparative study of Hong Kong, Singapore, and the U.S.. PLoS One, 17(10), article number e0275854. doi: 10.1371/journal.pone.0275854

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